Google Business Profile
Why it's useful: Help customers find an eligible local business on Google Search and Maps, with key details such as hours, contact information, and reviews in one place.
First try: about 15 minutesCost: Free; eligible businesses
Best for
Local service providers, salons, and shops that serve customers in a defined area and meet Google's eligibility rules.
How to try it
- 1Check Google's eligibility rules for your type of business.
- 2Create or claim the profile using the business's real name and contact details.
- 3Add accurate hours, services, and service areas where applicable.
- 4Complete Google's verification process and review the profile before it appears publicly.
Pro tip
Keep your business name, phone number, and hours consistent wherever customers find you.
Watch out for
Google Business Profile is for eligible businesses that meet customers in person; it is not available to every online-only business.
Last checked: October 2026
Access and pricing
Google Business Profile is available at no charge for eligible businesses; eligibility and verification rules apply.
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