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Email marketing

MailerLite

Why it's useful: Collect permission-based email subscribers and send newsletters or automated messages to encourage customers to return.

First try: about 20 minutesCost: Free plan available

Best for

Small businesses with repeat customers and a clear reason to send useful, occasional updates.

How to try it

  1. 1Create an account and set up a subscriber group.
  2. 2Build a signup form that explains what emails people will receive and how often.
  3. 3Enable the confirmation step and include a clear unsubscribe option.
  4. 4Send a test signup and email before sharing the form publicly.

Pro tip

Promise a specific benefit and a realistic sending schedule instead of a vague newsletter.

Watch out for

Use clear permission-based signup; subscriber and monthly sending limits depend on the current plan.

Last checked: October 2026

Access and pricing

A free plan is available with limits; verify current subscriber and monthly email allowances on the official pricing page.

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